RCS Sport: ‘Most Successful Giro’ Scores Big Media Coverage

Giro d'Italia 2013 media

 Greater social-media reach, TV coverage, and mobile app bolster weather-affected grand tour.

By Daniel McMahon

With the Giro d’Italia having finished up on Sunday and Vincenzo Nibali taking his greatest career victory, race organizers have released early media numbers for the 96th edition of the Tour of Italy, calling it the “most successful” Giro ever.

Despite bad weather that forced a stage to be cancelled and others to be shortened, the Giro said that it was still the most successful Tour of Italy to date. Even with one of the big race favorites, Britain’s Bradley Wiggins, quitting the race early on because of illness, the reported increase in the number of hits across all media seems to support the organizers’ claim.

“The race was broadcast daily in 174 countries, with millions of people on the streets and in front of a passionate audience,” RCS Sport, owner of the Giro, said in a statement Tuesday.

“During the 21 days of racing, the Giro crossed 17 regions, more than 500 municipalities, and covered 3341.8 km.”

RCS Sport, a sports and media company, owns four UCI WorldTour events, including the Giro, Milan–San Remo, Giro di Lombardia, and Tirreno-Adriatico.

Following is a summary of the numbers, provided by the Giro d’Italia and RCS Sport.

Athletes: 207 riders from 23 teams (168 started the final stage) and of 30 different nationalities. The first Chinese and the first Greek athletes to participate in the Giro did so this year, and five different riders wore the pink jersey.

Sponsors: 29 partners have contributed to the success of the Giro, tying their brand with this legendary edition of the Corsa Rosa. Most of all, Balocco who sponsor the Maglia Rosa, and the other sponsors of the main classifications: blue, Banca Mediolanum; red, Italo; white, F.lli Orsero and Estathé, the winner of the stage.

The media: The press office gave accreditation to 1,595 media professionals, including 1,132 journalists and 463 photographers representing 1,076 international, national and local media. The focus was to get into the breaking news on the main news cycle at national and international level.

Internet: The most interesting is the increase in number of pages viewed daily on the official site of the Giro, http://www.gazzetta.it/Giroditalia/2013: +50% compared to 2012, amounting to 1,437,422.

Television: For the first time the Giro d’Italia was produced in HD, with a great effort by Rai who played the role of host broadcaster and allowed the images of the Corsa Rosa to be shown in 174 countries, on five continents:

Europe: Eurosport visible in 70 countries across Europe and Asia Pacific, in Belgium the Flemish VRT channel, NOS in the Netherlands, SRG SSR in Switzerland, TV2 in Denmark, Spain from the circuit Forte, EITB Euskal Telebista in the Basque Country, TV3.

In Catalonia, Galicia TVG Televisión de Galicia, Asturias TPA), Sky Sports in the UK, Sweden and Germany with SVT Sport with A (ARD & ZDF). The channel beIN Sports has broadcast the Giro exclusively in France and in the United States of America.

Africa: The coverage was broadcast by Supersport, while in the Middle East by Al Jazeera.

America: English-speaking Canada was covered by Sportsnet, while French-speaking Canada by Réseau des Sports (RDS). In Mexico, Panama, Guatemala, Dominican Republic, Costa Rica and El Salvador, the Giro was broadcast by Televisa Deportes Network (TDN). In South America, Sur ESPN and ESPN Brasil sent both the direct and the highlights.

Asia: The Giro was broadcast on Eurosport Asia Pacific Asia and Al Jazeera in the Middle East. For the first time it was shown in China through the national sports channel CCTV5. J Sports (Japan), Six Sony TV (India, Sri Lanka, Pakistan, Maldives, Nepal, Bangladesh, Bhutan and Afghanistan) and True Visions (Thailand) broadcast the event. In Kazakhstan, Khabar TV broadcast the Giro d’Italia.

Oceania: Australia’s SBS channel has confirmed the great viewing figures of the Corsa Rosa in their broadcasts of the race.

All major Italian broadcasters and many foreign ones followed the event with their crews (Eurosport, TV2 Denmark, SRG SSR, VRT, beIN Sport, SBS, Sky Sports UK, CCTV and BBC Radio 5).

Audience and peak: The television audience in Italy on RAI and Eurosport has increased, testament to the quality of the product, the high level of the participants and the beauty of the route. The stage of the Col du Galibier saw the audience peak, recorded at 17:42 with 3.9 million viewers on Rai 3 and over 4 million when adding those of RAI Sport 1.

Social Media


—350,000 fans on the official page.
—Each post has been viewed by an average of 180,000 people.
—The most popular post: 450,000 views, 12,000 “likes” and more than 5,000 shares.


—More than 170,000 followers on the official profile.


—100,000 followers on the official page.
—4 exclusive Hangouts with the winners of the stage and the pink jersey.


—Nearly 2 million views on the official channel.
—15,000 registered subscribers on the official channel.

Mobile app

—Total new downloads, 2013: 122,878 vs. 116,216 in 2012.
—Page views average per day: 504,000 (+48% vs 2012) and average daily unique users per day: 38,000 (+34% vs 2012).
—App of the Giro d’Italia, available for iOS, Android and Windows8 (Phone and Tablet).
—180,000 app installed and updated.

Photo courtesy of Giro d’Italia/Gian Mattia D’Alberto



The Pro Cycling Report for Tuesday, May 28, 2013


  A quick roundup of recent stories, most about pro cycling, that I found worth reading and sharing.

By Daniel McMahon

After a weekend offline and the Memorial Day holiday on Monday, following is a brief catch-up.

Wiggins should “back off” and support Froome’s Tour de France bid: Sutton. Mail Online

Freddy Rodriguez and Jade Wilcoxson are the new road champions of the United States. peloton

“New parity” lauded at US pro nats. Cyclingnews

Trek set to take title sponsorship role at RadioShack-Leopard in 2014. Cyclingnews

The 2013 Giro by numbers. VeloVoices

Some Twitter activity during the Giro. Velofacts

Giro makes Tour second best. “It’s the ample opportunities for the opportunists that make the Giro more exciting than the Tour.” The Roar

Evans’ third place in the Giro goes largely unnoticed in his home country. SBS Cycling Central

Who from the Giro’s top 10 will double up at the Tour? L’Equipe.fr

10 conclusions from the Giro. VeloNews

10 conclusions from the Giro. Cyclingnews

Nibali “held up as a symbol of hope for the renaissance of Italian cycling.” peloton

Cav can beat Merckx’s Tour-stage-win record of 34, says pres of British Cycling. BBC

After winning five stages and the points jersey at the Giro, Cav looks on form for another successful Tour, which is 32 days away. VeloNews

For fun: Wearing a cycling cap correctly, according to Gianni Bugno. Cycleboredom


Q&A on NYC’s Citi bike-share program. The New York Times

“Pornographic obsession” with bike helmets is stopping people cycling, says expert. BikeRadar

As always, add links to interesting stories I may have missed in the comment section below. Or email me here.

On Twitter: @cyclingreporter

Photo courtesy of USA Cycling/Casey B. Gibson


The Pro Cycling Report for Saturday, May 25, 2013


 A quick roundup of recent stories, most about pro cycling, that I found worth reading and sharing.

By Daniel McMahon

Neither snow nor rain nor heat nor gloom stayed Vincenzo Nibali from the swift completion of his 2013 Giro campaign. He attacked his GC rivals on the last climb of the race, the steep, snowy Tre Cime di Lavaredo, to win penultimate stage 20 and effectively wrap up overall victory.

“I knew that the final kilometers were very hard, but perhaps I didn’t remember quite how hard they were,” Niabli said. “There were riders ahead of me with a big advantage, but I was pretty calm. In fact, my teammate Agnoli was probably more nervous than I was. He was impatient to start the chase, but I told him to wait until after the descent because of the cold, which stiffens you up and makes it hard to descend. Even so, I probably attacked too early. The signs saying how far there was to go started 1,800 meters from the finish, but it seemed endless.

We only really felt the snow today in the final five kilometers. Thankfully the road was pretty clean, and the stage turned into a real epic, with an uphill finish in thick snow fall. The manner of my win today leaves me with feelings of immense joy. And when have you ever seen riders finish the Giro d’Italia with no sun tan, and wearing arm and leg warmers? In the cold, you have to limit yourself, with or without climbs. Not to be pretentious, but in this Giro, I’ve had something more than my rivals on the all the uphill finishes. If there had been more climbing, I’d have managed the finishes the way I did today.

“Only something truly great could cap my Vuelta win, and this Giro d’Italia victory gives me that extra something. Tomorrow is the final stage, but it’ll end in a sprint, so I’m already very happy. However, I’ll need some time to put it all together and make sense what I’ve achieved. By this time tomorrow, I’ll have won the Vuelta and the Giro, and I also have good placings in the Tour de France to show for myself, so I’ve proved that I’m a good grand tour rider. This win in the Giro is special, though.”

Note that Urán snatched second place overall as he out-climbed Evans, who will finish third.

Sunday’s final Giro stage is a mostly processional ride for the peloton, but there will be a serious sprint finish as the red points jersey is still being contested, and you can bet Cav will do his best to take it on the line. He didn’t hang around for three weeks to give it up to Nibali. The Inner Ring

The only American to win the Giro, Andy Hampsten, says no matter how good the clothes these days, riders racing up and down mountains in wintry weather earn their euros. VeloNews

Colombians took to the discothèque for an indoor-training session Friday after Giro stage 19 was cancelled because of snow. Please don’t call it spinning. Cycling Inquisition

More disco shots. Manual for Speed

Time at the disco did the Colombians well on stage 20. VeloNews

Tom Zirbel and Carmen Small are the new time-trial champions of the United States. VeloNews

The Giro is getting all the love, but there are two other good races taking place: Bayern-Rundfahrt and the Tour of Belgium. These races are heavy on sprint finishes. Cyclingnews

Former pro Robert Millar, writing about “sorry ass” Di Luca, says “the young riders coming through like Majka, Navardauskas, Puccio and Kelderman show there is a renewal going on but Vincenzo’s been the ray of sunshine in an otherwise trying environment.” Cyclingnews

Riders and others react on Twitter to Di Luca positive. VeloNews

Get your cycling-lit fix with summer reading for cyclocrossers. Cyclocross Magazine

Cyclocrosser and former road pro Dan Timmerman on his recent endofibrosis stenosis diagnosis. Best Mediocrity Around

Adam Myerson takes doping-obsessed cycling critic to task. Twitter

The new issue of 2r magazine is out. It’s available on iPhone and iPad only. 2r

Is being able to ride year-round really ideal? Velominati

On limits and power meters. The Roar

The 100th Tour de France—which is 35 days away—should be excellent judging by the guest list alone. Twisted Spoke

Photo: Team Astana Facebook

As always, add links to interesting stories I may have missed in the comment section below. Or email me here.

On Twitter: @cyclingreporter